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Please indulge me… I don’t mean to brag, but both of these reviews were recently posted on Amazon Canada by a new reader of my books and touched me so deeply that I wanted to share them with you. If you’ve questioned what my books are about, or whether or not you should try reading one of them, perhaps this will help.

Daybreak in Denmark (3)

NIGHT and DAY

“Sherrie Hansen’s book Night and Day blew me away.

This was my Sunday afternoon read and the storytelling was so engaging I didn’t stop turning the pages until I was finished. But it still me kept me up late into the night because I couldn’t stop thinking about it.

This NEVER happens to me! First, I can’t remember the last time I finished a book in one sitting! Second, it’s rare that I lose sleep over a book unless I’m reading it!

Night and Day is not a typical contemporary romance novel. It is sophisticated, mature, exceptionally written, and deeply, emotionally engaging. I am not a romantic, not really, but Night and Day has me questioning my cynicism, believing in romance, and seeing men through a new lens.

Sherrie Hansen is not only a beautiful storyteller, but she is also an accomplished writer. Her characters are vivid, realistic people that carry the weight of their pasts into their current lives. I identified and bonded with Jensen, a late-30s unmarried woman clinging to her roots while at the same time aware that time is ticking and she’s failing to realize her dream of having a family and a happy ever after.

Jensen leapt off the pages for me and became real, a friend I wanted to have, a woman I wanted to be. Jensen has little character quirks that if not well-written (and seldom are) can be off-putting, but under Hansen’s careful handling, they become endearing, sometimes a little maddening, but an integral part of who Jensen is and what makes her so believable.

Night and Day (1)

Jensen is loved by two men – Ed, who gives her the physical love she needs, but his own painful past prevents him from letting go emotionally and Anders, who loves her with all his heart, who tells her in his words and his emotional support but can’t be a presence in her life because they are separated by distance and their own stubbornness.

The story is so skillfully handled that I couldn’t predict the outcome until towards the end of the book. And it wasn’t a prediction by then, it was Hansen leading me to its beautiful conclusion.

Another element to this book that’s important to note is the deep ties Jensen has to her past, to her great-grandmother, Maren, who emigrated to the US from Denmark. A bundle of letters written by Maren in Danish tell a story of love, romance and difficult choices. Hansen deftly weaves the two love stories together using the letters as a catalyst for the growing relationship between Jensen and Anders. It’s beautifully done.

Night and Day is an emotional rollercoaster of a romance novel. It’s contemporary but set in the early days of internet, when dial-up connections were slow and unreliable. This is a clever inclusion as it adds an intense element to the story telling, an atypical roadblock on the often, rocky path to love.

I think this was Hansen’s first book and it is so obvious that she wrote it with love in her heart. I did not want this book to end, ever. I didn’t want to let go of Jensen’s story. I cannot wait to read Daybreak, Sherrie Hansen’s sequel to Night and Day. I just have to wait for another lazy Sunday afternoon because I have no doubt how I will be spending it.”

Quilt - bear

DAYBREAK

“Sherrie Hansen is a storyteller and understands the vagaries of life in all its messiness. She doesn’t write perfect characters which ironically is what makes her characters perfect.

They are right and wrong in their thoughts, their relationships, their selfishness and their desires. They struggle with the difficulties they encounter, get side-tracked by them so badly sometimes that they lose sight of the big picture. Like every single one of us!

Daybreak - N&D

It’s almost impossible to review this book and do justice to it at the same time. It had me on an emotional roller-coaster from page one because the interplay and conflict between the characters is so identifiable.

This extended to the relationship between Jensen and her parents, Jensen and Anders, Jensen and Bjorn (her stepson), Anders and his son, Anders and his boss and so on.

Daybreak sunset

It subtly showed that life is not perfect and that sometimes everything spins out of control in a way that takes you away from what you believed were your dreams, your beliefs, your priorities. In their desire not to hurt one another, Jensen and Anders do exactly that. Their story left me fuming and crying and frustrated. But also made me reflect on my own behaviour towards the ones I love and what truly is important in life.

Finally, this book, like Night and Day, was beautifully written and exceptionally edited, two critical components of a five-star book.

I shall be reading a lot more of Ms. Hansen’s books.”

Sherrie - book signing

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Mark and I just returned from a wonderful vacation to Scotland and my mind is reeling with all the things I need to do and catch up on.

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For starters, I approved the cover for Sweet William in the wee hours the night before we left, and it has now been released in both paperback and Kindle versions.

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I will be hosting a online release party for Sweet William on Friday, June 24 on Facebook with prizes and contests. If you’re not already a friend, please join me for a fun virtual celebration. I’m inviting guests from Hawaii, Romania, Scotland, England, Brazil, Germany, Minnesota and more, so you’ll feel right at home no matter where in the world you are.

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If you haven’t already read Thistle Down, Wild Rose, Blue Belle and Shy Violet, now would be a great time to read the whole set!

Wildflowers of Scotland

I will be guest blogging at Eliza Knight’s blog, For the Love of Books, on Wednesday, June 22, at my publisher’s blog, Indigo Sea Press, on Sunday, June 26, and for Vonda Sinclair at Fierce Romance on Tuesday, June 28.  Watch for my upcoming interview with Author Pat Bertram, too!

I currently have real life book signings, appearances and speaking events set up at the following places:

Thursday, June 23, 2:30 – 6 p.m. Thompson Public Library, Thompson, IA

Saturday, July 9 – Minnesota Scottish Fair and Highland Games, Eagan, MN ?

Sunday, August 28 – 1:30 p.m. Austin Artworks Festival, Austin, MN

Monday, September 12 – 6 – 8 p.m. Hudson Public Library, Hudson, IA

Tuesday, September 20 – Austin Public Library, Austin, MN

Date to be Announced – Sweet Reads, Austin, MN

Sweet William Front Cover

 

 

 

Austin, Minnesota is the town where I grew up and graduated from high school. Most of my family still lives there, and I visit at least once a week. I’m thrilled and proud that my hometown is supporting local artists, authors and musicians at their annual Artworks Festival. I’ll be speaking and reading from my new release, Blue Belle, at 3 p.m. on Saturday, August 23rd. I hope you’ll join me, and check out the times that your favorite authors and musicians will be appearing as well as checking out the talented artists whose work will be on display. Hope to see you there! I’ll be the one with the cute hat on.

Blue Belle, a contemporary romance by Sherrie Hansen  Sherrie Hansen, author of Blue Belle, a contemporary romance

Sherrie will be signing books and talking about Scotland and her newest book, Blue Belle, the 2nd of her Wildflowers of Scotland novels.

Blue Belle, a contemporary romance by Sherrie Hansen

Caramel Shortbread and other Scottish Dainties will be served. Please join me.

Food - Cookies pedestal

August 19 at 6 p.m. Mason City (IA) Public Library

August 23 and 24, Austin Artworks Festival, downtown Austin, MN – Sherrie will speak and be present to sign books at 3 pm on Saturday, August 23

September 9 at 6 p.m. Austin (MN) Public Library

Thistle Down (a prequel novella), is still free at Smashwords.com. Sherrie’s other novels – Wild Rose, Love Notes, Night and Day, and the Maple Valley Trilogy:  Stormy Weather, Water Lily, and Merry Go Round – are available in paperback or electronic formats from the Blue Belle Inn, www.SecondWindPublishing.com, or online at Amazon or Barnes and Noble.  

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Follow Sherrie at http://www.facebook.com/SherrieHansenAuthor

or her blog at https://sherriehansen.wordpress.com

I’m going to be signing copies of Thistle Down, Wild Rose, and – hot off the press – Blue Belle, on May 4th at La Vida Loca Winery in Indianola, IA. Please join me and the other Iowa authors listed below for a taste of wine and some delectable stories, too. May 4th in Indianola, Iowa. Please stop by and say hello if you’re in the area! 

Books - wine flyer Apr 2nd

My books aren’t written about the most earth-shattering events. When you read one of my books, you can be fairly certain that the world isn’t going to end in 24 hours. Life as we know it isn’t going to cease to exist. Murders – at least of anyone you dearly love – aren’t likely and extreme violence is rare. But my characters do learn and grow from the world around them, be it a sleepy little town in the heartland where everybody knows way too much about everybody else, the coldest place in the USA, or a quaint village in Scotland or Denmark. My characters are smart, savvy, and intuitive, They know how to figure things out and make the best of a bad situation. Sometimes it takes them awhile, but in the end, there’s always an ah-ha moment, a reawakening, an eyes-open-wide experience when they finally get it.

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Last night, I spoke about my latest books, Thistle Down and Wild Rose, at the library in Hudson, Iowa, where my husband is a pastor. We had only a small crowd, but my photo journey of Scotland on the big screen was well received, the caramel shortbread disappeared very quickly, and I sold 7 books. More importantly, it was good for me to get my slides and my impressions of Scotland organized in to a nice presentation, since my next two books will be set in Tobermory (Blue Belle) and on the Isle of Skye (Shy Violet). If anyone wants a speaker for their library or group, let me know! I’m all set now, as well as being inspired to start working on my Wildflowers of Scotland novels again.

Here’s part of what I spoke about – lessons learned while traveling in Scotland:

1. Don’t stay inside and miss out just because it’s raining a little.

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I’m not recommending that you venture out in a hurricane to see what’s up or become a storm chaser in tornado alley, or go looking for your cows in the middle of a raging blizzard, but so many people miss out on so many opportunities because it’s a little windy or overcast or too hot outside. The day we had designated for golfing St. Andrews, visiting the beautiful gardens on nearby Cambo Estates, and hiking down to the sea on the garden path, was alternately drizzly, and downright sopping wet. Between the 7th and 8th holes of the famous golf course, my husband was so wet that he ducked into the men’s room at the clubhouse, took off his shirt, and crouched under the hand dryer to take the chill off. Would he have missed the probably once in a lifetime chance to golf St. Andrews so he could stay warm and cozy? No way.

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Mark’s sister, Becky and I donned floppy hats and vinyl rain gear, shielded our cameras with a sheet of plastic and slipped at slid over the muddy paths that wound through the walled garden and down to the sea at Cambo Estates.

191 Scotland - Cambo gardensSea2

Were we sorry? No. In fact, here’s another lesson learned.

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2. Colors are brighter on cloudy days and raindrops on roses are one of my favorite things.

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3. When your life appears to be crumbling around you and everything’s in ruins, there’s still beauty to be found. (On the beach at St. Andrews.)

203 Scotland St. Andrews

4. When everything around you feels sad and gray, add a splash of color to the mix and everything will look brighter.

173 Scotland House Blue Door

5. Keep looking up! There’s always a rainbow after the storm.

135 Scotland - Rainbow 5

6. Even the most nondescript things in life look better if you plant a few flowers.

166 Scotland Window boxes

7. Find balance wherever you can. It helps.

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8.  Be thankful for what you have.

209 Scotland - Street in Luss

While I was oohing and aahing over their little stone cottages and thinking they were like something straight out of the pages of a story book, the Scots were loving the photos of my Victorian B&B and saying it looked straight from the pages of a fairy tale.

169 Scotland -- B&B

9. Never judge a book by it’s cover, or a house by it’s formidable exterior. There’s probably something nice and cozy waiting for you inside.

171 Scotland - KirktonBarns.Parlor

10. No matter how impossible the path ahead looks, there is always a way through the mountains – or over whatever’s blocking your way .

199 Scotland - Mountains  195 Scotland Moat  91 Fence - ladder

11. Bloom where you’re planted.

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12. Sometimes you have to dig your heels in and be tenacious. If you think you can do it, you probably can.

197 Scotland - Flowers in Stone

13. The road may seem narrow, but there’s always enough room to get where you need to go – somehow.

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14. Pay attention to the little details. All information is useful, and bound to come in handy one day.

13 Scotland - Band in Kilts

15. Keep looking up. (This one bears repeating.) Often, what you see will point you in the direction you need to go.

217 Scotland - Celtic Cross1

I received a very warm welcome from Erik and friends at the Danish American Center in Minneapolis yesterday. I spoke about “Night and Day” and its Danish connections, our recent trip to Denmark, and the creative process of writing a book.

My first book, Night and Day (It's Midnight in Minnesota and Daybreak in Denmark...)

The Melting Moments (little Danish butter cookies with almond frosting) I took were a great hit and the book signing went well! My Mom and Dad went along and so did my husband, Mark.

I told several family stories and told about my niece making Danish aebleskivers when I was talking about new generations of Danes. I also told them about the delicious pork roast with the crackled skin and brown gravy that my Danish cousin’s daughter, Anne-Sofie, who is 21 years old, made for us when we were in Hillerod last month. (Red cabbage and new potatoes, too!) My mouth still waters thinking about it! It was so fun getting to know another generation of Danish relatives, who will hopefully keep the family relationships and stories going strong for another several decades!

My Danish cousin, Helle, me, Anna-Sofie, her daughter, and Boyda, her mother, who wrote letters to my Grandma Victoria for decades.

Another of Maren Jensen’s descendants (my Mom’s second cousin, Shirley) also came to hear my presentation and bought a copy of Night and Day for each of her brothers and sisters. It was a great day, and I enjoyed meeting all the fellow Danes at Danebo! I even met a fellow Betsy-Tacy / Maud Hart Lovelace fan!

I posted this article on my publisher’s blog (Second Wind Publishing) on April 15, 2009. Since then, I’ve been asked to share my thoughts on this subject many times – in regard to selling not only books, but other products, including romantic evenings at a B&B. I hope it’s helpful!

Sherrie

So you’ve written a wonderful book. Friends and family who’ve read it rave about how good it is.  Now all you have to do is to figure out how to get it into the hands of the hundreds and thousands of other people who you know would enjoy it.

Marketing your book can be far more intimidating than writing it – especially for a writer who is more introvert than extrovert. For me, it is not so much the lack of courage, but lack of time that comes into play.

Whatever your reason for not getting your book out there, conquering a few easy marketing strategies can make the difference between your book being a success and not.

I’m not a marketing expert by any means, but I’ve owned and operated a fairly successful bed and breakfast and tea house for 17 years, and I have learned quite a bit about promoting a product. Here are a few ideas that I’ve come up with for marketing my recent release, Night and Day, that I hope you’ll be able to adapt and use to market your own books.

Night and Day by Sherrie HansenNight and Day by Sherrie Hansen

(Note:  In this article, I will concentrate on old-fashioned, non-internet marketing ideas. )

1.  A couple of weeks ago, I personally visited several grocery stores and specialty shops in my area with a book in hand to let them know about Night and Day. One shop owner handed me cash right then and there and said they’d call when they needed more books. They’ve already called to order 2 more. Other shop owners seemed more skeptical, and wanted to have the books, but on consignment.

One woman wasn’t there when I stopped by, so I left a book for her to take a look at. When I returned a week later, she had read half of it, and was  saying things like, “What are you doing living in St. Ansgar, Iowa? You should be in New York City writing full time – you have such a knack for this! The book is wonderful! I love it!” and “If I don’t get my Easter ham in the oven, it’s going to be your fault. I can’t put this book down!”

While not everyone is going to react to your book with such enthusiasm, all it takes is one person – in a store, a community, an area, and the word is going to get out. Word of mouth is always the best advertising. Giving away a few books to people you think might be good cheerleaders might really pay off.

2.  I also sent out a letter to a dozen or two shops in areas mentioned in my book. For Night and Day, I targeted Scandinavian specialty shops, quilting shops, and book stores in areas of Minnesota mentioned in the book, as well as areas of Iowa and California with high concentrations of Danish settlers. So far, I have only had one positive response, but it was definitely worth my time. And, once I follow up with a personal visit (I’m planning to head to Red Wing, Welch, Cannon Falls and Blooming Prairie, MN as soon as I have more books, and a free day.)  I hope to land a few more placements for my book. You can find email and mailing addresses online if you visit the chamber of commerce pages for the community you’re targeting.

3.  Offer to do a book signing at the shop’s next sale, open house, or special event. Shop owners are always looking for ways to attract a few more customers. Some shops have wine tastings, or craft demos, or participate in community celebrations. Ask if you can come to their next event and be part of the excitement. Everyone I spoke to reacted enthusiastically to this idea. I’ve even been invited to do a book signing at the Book Loft in Solvang, CA next January when we’re out on the West Coast. It might have something to do with the fact that I offer to bring a plate of Melting Moments (a little Danish butter cookie my family has always made) with me when I come.  A unique slant can catch their attention.

4.  Woman’s groups and clubs, church groups, community groups, most any kind of group enjoy special speakers. I’ve been on several committees, and it’s a constant challenge to find someone to speak at our monthly meetings. Prepare a 10 – 15 minute long talk on some aspect of your experience, and contact libraries, churches, friends, community centers, senior citizen centers, and let them know you’re available. Odds are, they’ll be delighted, and you’ll soon have an opportunity to present your book to a captive audience! I will be speaking to a local writer’s group this Friday at 10 a.m., and another, in the next town over, sometime next month.

5.  Send out press releases to area newspapers, radio and television stations. Include a blurb, a bio, a photo, a list of places your book is available, and hopefully, a slant that makes your story unique. A unique slant might be how you were discovered, how the story ties in with a local legend or current event, or what inspired you to write the book in the first place. Most of them will go in the trash, but if even one picks up the story (who doesn’t love a “local girl or guy done good” story?), it will have been worth your while. I taped my first radio interview yesterday, for a station in Atlantic, Iowa, a large Danish community a couple of hours south of here. Who knows what will come of it?

6.  Offer your book as an auction item or special prize for your favorite charity, a church bazaar, or a local contest. Most places will also let you leave a stack of business cards or book marks to maximize your exposure.

I’m sure there are many other ideas that you can use to market your books, but hopefully, this short list will jog your creative impulses and help you get started. If not, make a list of what kind of people you think would enjoy your book (who is your target customer?) and where you are most likely to reach them.  Then, make a list of each place, area, craft, hobby, or profession mentioned (hopefully in a positive light) in your book, and start thinking about how you can market to those niches.

You HAVE written a wonderful book. Now it’s time to tell the world!

I finally downloaded my photos from the past two months and found a great photo of the authors and writers that attended the Writers Retreat we hosted at the Blue Belle Inn in October. Best of all, I’m not in the photo! Looking at it brings back fond memories of a wonderful weekend in which I was privileged to meet fellow Second Wind authors Christine Husom, Norm Brown, and Amy DeTrempe.

We had a great time learning more about writing, and watching a murder mystery, Next of Kin, by Haley productions.

My wonderful webmaster, George Rezak, has just told me that my new website, http://www.BlueBelleBooks.com, is up and running. Please check it out and add it to your favorites!

I’ve approved the cover art for my next release, Stormy Weather, and I’m thrilled with the artwork, thanks to the patient efforts of Stacy at Second Wind Publishing. I sewed the quilt block and my husband, Mark, took the photo, but she put it all together. Didn’t she do a great job?

Stormy Weather - cover

November 15th is the tentative release date, but I scheduled my first book signing for November 28 to allow time for the first shipment to arrive.

Saturday, November 28, 11:30 – 1:30 p.m.

Sherrie will be reading aloud and signing copies of her newly released book – Stormy Weather – at a holiday luncheon.

“A storm is brewing, and as usual, Rachael Jones is in the middle of the fray.

If the local banker succeeds in bulldozing the Victorian houses she’s trying to save, she’s in for yet another rough time before the skies clear.

The only bright spots on the horizon are her friendship with Luke… and her secret rendezvous with Mac…

Is Rachael meant to weather the storm with Luke, who touches her heart and soul so intimately, or with Mac, who knows each sweet secret of her body?

STORMY WEATHER… Stay tuned for the latest forecast!”

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Daybreak – New Release! (Sequel to Night & Day)

Night and Day

Golden Rod

Sweet William

Shy Violet

Blue Belle

Wild Rose

Thistle Down

Love Notes

Stormy Weather

Water Lily

Merry Go Round

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