Have you ever had Blog Fog – that sinking feeling that you have nothing blog-worthy to say?

That moment when you’re looking for the inspiration of a starburst and all you get is fizzle?

When you’re looking for a burst of life and all you get is thistles?

I’ve definitely been there… that moment when you’re craving bright sunshine, and what you get is a sunset in Death Valley…

When you’re convinced you’ll find crystal clear waters and all you see is rusty old crud…

When you desperately need a lighthouse to guide your way and what you see in front of you is a long, low, dark tunnel…

When you need a gushing waterfall of inspiration and all that bubbles up is mud.

Blog Fog is unlike Writer’s Block in that the words flow quite freely. But when you have Blog Fog, your brain is so bogged down in minutia that you can’t think of anything significant to say. It doesn’t work just to write, because all that comes out is drivel. There’s no comforting knowledge that you’ll re-write it twenty times before it goes to press anyway, so it doesn’t matter. When you blog, it’s out there immediately. As soon as you post it – and you have to, because it’s your day to blog – everyone will know that you’re not really brilliant after all, that your brain is just a pile of mush.

It’s hard to be clever when you’re under a lot of stress – when things are so busy at work that you’re putting in 12 hour days and still not making a dent in your pile of papers to file and things to be done. It’s difficult to think of a topic when a new first line for your book is running through your head and there are bills to pay and people coming for lunch and rooms to be cleaned and new employees who need to be told what to do.

But you have to try. You don’t want to gain a reputation as a difficult blogger – someone who misses their day or doesn’t attract the numbers the site is accustomed to. And you can forget about getting Freshly Pressed or Creating a Buzz, or getting Re-Tweeted or even Liked – not unless the fog clears.

You check your spam digest – maybe something will trigger an idea. Febreze Air Freshener… I’ll Help You… I Quit My Job and I’ve Never Been Happier. Hard to do when you own your own business. Although, there have been times I’ve been tempted. But maybe someday, someone will invent a pill that floods your brain with hard facts and novel ideas. It’s certainly possible.

Did you know that if you Google “blog ideas” you will get a list of helpful articles like “Need Ideas for Your Blog?”, “101+ Ideas That Will Make Your Blog Sizzle!”,  “12 Typical Blog Post Types to Kick Start Ideas”, “Blog Post Ideas That Generate Buzz”, “How to Create Viral Blog Posts”, and “Killer Blog Posts” will inundate your screen. Unfortunately, when you have Blog Fog, it’s going to take more than a bunch of stagnant, stodgy old lists to make the fog clear. What you need is a stiff breeze to blow the fog out to sea.

Maybe if I turned the ceiling fan on high…

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